What is a brand and why does my small business need one?

Your brand is the whole of what people think about your small business. It's your reputation and is influenced by a number of things: your values, products, marketing, customer service, logo, website, and other visual materials. Anything that people encounter when they interact with your business can influence your brand because it adds to their perception. Brand design is using all of the design elements of your business to influence this perception in a positive way.

My job as a brand designer and strategist is to craft the visual elements that will give your small boutique business its own unique style.

This can include your logo, color palette, typography, website, business cards, print materials... anything that contributes to the overall look and feel of your business.

I also offer local services for brick-and-mortar businesses. Providing you with an inspiring marketing & brand design partnership that will help to generate leads and support your small business.

custom logo / identity design

(budget-friendly custom design packages are available)

Over the last 15 years, I have developed a design process & strategy which is super simple but extremely thorough. (BONUS! Whether you are new in business or looking at a brand redesign, it may help you clarify what the goals of your small business are.) It also helps me to understand your small business so that I can create the perfect brand design to attract the right customers. While I love working with artists, crafters, and boutique businesses that are just getting started, I am also great at refreshing an existing logo that your cousin's friend's brother did for much of nothing - don't worry, I won't judge!

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custom website design

(budget-friendly custom website packages are available)

A truly great website is more than just throwing up a template, adding a shopping cart, and hoping for the best. It's all about surpassing your customer's expectations from the first click. This is ESPECIALLY important if your small boutique business is 100% online. You want to bring your audience into your business visually and use every element to keep their attention. It boils down to clever strategy & unique design and THAT is what I specialize in. A website that helps you reach your small business goals with every single click.

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print, packaging & social design

(budget-friendly custom printing packages are available)

When creating a brand identity for your small boutique business, every detail counts and that goes for all of your printed and packaging materials as well as social media and any additional graphic design.

Whether you want stunning graphics for your rebrand or to make a positive impression with your print materials, I can accommodate your exact needs. You can consider me your on-call design partner, available whenever you need to create new marketing materials with a quick turnaround. When we work together, you can rest easy knowing all of your brand design will effortlessly reflect your small but mighty business.

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